KAFFEINE
News and insight from the Kallaway team
31 January 2020
DREAMLAND MARGATE APPOINTS KALLAWAY
Dreamland Margate, one of the UK’s most loved amusement parks has appointed Kallaway to run a major brand and audience growth campaign to mark...
Continue Reading...20 December 2019
Reality Check: How brands can dive into new immersive visitor experiences
Kallaway caught up with Andrew McGuinness, CEO of the UK’s leading Layered Reality company, dotdotdot, to explore the challenges and...
Continue Reading...21 November 2019
NUDGE OFF! LESSONS FOR THE TOURISM SECTOR
Why customers are being turned off by nudge marketing and how marketers can adapt
Continue Reading...20 November 2019
KALLAWAY RAISES AFFORDABLE ART FAIR’S PROFILE AND DRIVES FOOTFALL TO 20TH ANNIVERSARY CELEBRATIONS
Kallaway ensured that the stage was set for a memorable evening of partying like it was 1999.
Continue Reading...4 October 2019
KALLAWAY INSPIRES UK’S FIRST CULTURAL CROSSING
Kallaway has spearheaded the launch of the UK’s first ‘creative street crossing’ for a cultural attraction.
Continue Reading...27 September 2019
KALLAWAY LAUNCHES HARD ROCK CAFE’S NEW EUROPEAN FLAGSHIP RESTAURANT AND WORLD’S LARGEST ROCK SHOP
Kallaway's press and influencer campaign generated widespread national coverage and has seen the Cafe fully booked with queues out of the door.
Continue Reading...21 September 2019
KALLAWAY GIVES PLASTIC THE ELBOW WITH DOUGIE POYNTER BOOK LAUNCH AT KIDZANIA
Kallaway worked with KidZania London to encourage kids across the UK to give plastic the elbow with the launch of a new, innovative book –...
Continue Reading...10 September 2019
THE POWER OF PHOTOGRAPHY FOR PLACEMAKING
How we think developers can capitalise on the Instagram explosion for community placemaking and destination building
Continue Reading...19 August 2019
INVITING THE NATION TO SURVIVE A MARTIAN INVASION
Kallaway successfully positioned Jeff Wayne’s: The War of the Worlds the Immersive Experience as the ‘must visit’ VR attraction of 2019
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