Japan House London
Challenge
Japan House London is part of a global initiative from the Japanese Government to grow appreciation, investment, trade and tourism.
How could we demonstrate that it was superior to other Japanese experiences in London and more than just a promotional platform for Japan?
Our Smart Imagination solution
Our communications strategy positioned Japan House London as your gateway to contemporary Japan, showcasing its relevance to the ABC1 cool hunter target audience, while also setting out its catalytic potential for both nations. Securing Prince William, The Duke of Cambridge, to open the building reinforced its importance and Japan/UK relations.
Targeting ABC1 consumer cool hunters and culture seekers
- To drive influencer footfall we profiled the building and its retail, dining and cultural offering from robotics and metalwork to paper and Manga across key media such as Monocle, Wallpaper, CNN and the BBC.
Positioning Japan House London as an asset to Japan/UK relations
- Media interviews and opinion pieces with the Japanese Ambassador, Koji Tsuruoka, set Japan House London in the context of Japan / UK relations and its potential.
Capturing imaginations with Japan House London launch performance
- 30 ‘flower messengers’ created by artist Azuma Makoto travelled to the V&A, Design Museum and other leading cultural institutions, gifting flowers and invitations to visit, generating widespread news and social coverage.
INTERESTED IN WHAT WE CAN DO FOR YOU?
Please call 020 7221 7883 or email us
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“Kallaway delivered an outstanding PR campaign that enabled us to open with impact. Working with their team has been a positive experience that generated great results.”
Michael Houlihan
Director General, Japan House London
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