94%

INCREASE IN PRESS COVERAGE
59%

INCREASE IN ORGANIC SOCIAL REACH
32%

INCREASE IN ENGAGEMENT
8%

INCREASE IN VISITORS AGAINST A 7% NATIONAL DECLINE

KidZania London

KidZania, the ‘indoor city run by kids’ is one of the largest global learning and entertainment brands in the world with 24 sites in 19 countries.

KidZania London, appointed Kallaway a year after launch to increase its profile, brand differentiation and ticket sales.

Our campaign ‘Real Life Adventures’ amplified KidZania’s unique offer to its core audience of parents and teachers by demonstrating how KidZania playfully expands a child’s understanding of work and raises aspiration.

Campaign highlights included:

KidPreneur: We created the UK’s first entrepreneurship festival for children that enabled children to learn from successful kid entrepreneurs and secured widespread media attention and praise for from the Financial Times to the London Mayor’s office.

KidZania champions: We demonstrated how KidZania can raise aspiration in girls to consider 'boys’ jobs, winning support from then Education Secretary, Nicky Morgan MP who spoke at KidZania and in the media.

Brand showcase: Amplified how brands like British Airways, WWE and Little Tiger Books are providing KidZania visitors with life enhancing experiences.

Our digital influencer campaign grew KidZania’s organic social reach by 59% and engagement by 32%.

To boost KidZania’s birthday party offer we secured celebrities such as Denise van Outen to choose the attraction for their child’s big day.

Our work helped KidZania to increase its visitors by 8%, bucking the 7% decline in visitors to children’s attractions, reported by Visit Britain, following the London terror attacks.

“Kallaway brought fresh impetus, creativity and tenacity to our marcomms. They dramatically improved our exposure to our key audiences, enhanced our positioning and helped drive visitor numbers. Great work.”

Victoria Gregory

Sales & Marketing Director, KidZania, London