The Henley Festival
The Henley Festival is a magical five-night, black tie festival on the banks of the Thames. Kallaway’s challenge was to re-engage previous audiences and refresh the festival’s appeal, to drive ticket sales and generate media coverage that would help attract a headline sponsor. Our two-year campaign positioned the Henley Festival as “The UK’s Luxury Summer Party”: a de facto part of the British social season circuit. We targeted trend-setting media and worked with talent such as Tom Jones, Katherine Jenkins and Alfie Boe to profile their involvement in the festival. The Henley Festival was featured in 550 pieces of coverage - Vogue declared: “The Henley Festival is unmissable”. The Henley Festival is now viewed as a highlight of the summer season and has headline sponsorship from BMW.
INTERESTED IN WHAT WE CAN DO FOR YOU?
Please call 020 7221 7883 or Get In Touch
-
"Kallaway is a great team to work with.Their campaign has significantly increased the awareness and value of our brand."
Gill Mitchell
CEO, The Henley Festival
RELATED SUCCESS STORIES
