KAFFEINE / Arts & Culture, Travel & Tourism

BEST IN SHOW COVERAGE FOR M&G GARDEN AT RHS CHELSEA

26 May 2017

BEST IN SHOW COVERAGE FOR M&G GARDEN AT RHS CHELSEA 

Donning panama hats and floral print is a highlight of the Kallaway year as we amplify M&G Investment’s title sponsorship of the RHS Chelsea Flower Show - something we’ve done for the past four years. 

This year M&G’s garden designer James Basson created a garden based on an abandoned Maltese quarry. We used our experience to bring his creation and M&G's messages to life across the press from the Financial Times and Telegraph, to Country Life and House & Garden. M&G brand cut-through was further enhanced by our picture story campaign that was featured in most of the national broadsheets and online. 

On press day, BBC Breakfast broadcast live from the M&G Garden and the Duchess of Cambridge, Dame Judi Dench and Paul Smith popped in to visit. 

The M&G Garden won the Show’s most prestigious award - Best Show Garden.  Our client said: “I am certain that, given the complexity of the story to this garden, the high quality of the coverage in the media this year has played a big part in James’s win.  Well done Kallaway.”

A great week.