INCREASE IN UNIQUE VISITORS TO THE WEBSITE
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National Museum of the Royal Navy
The Royal Navy’s crucial role in the two World Wars is often overlooked. When the National Museum of the Royal Navy opened new galleries and attractions, we used the emotional power of human testimony and artefacts to tell the story of more than 100 years of Navy history for the first time. In a year that marked the centenary of the start of the First World War, we partnered with Cowes Week to echo the first shot fired at sea during WWI, with 1,000 yachts and 8,000 civilian sailors saluting the Navy. Our sensitive campaign positioned the National Museum of the Royal Navy as the home of naval heritage, reaching 2.5bn people through the coverage we secured across the national press, the BBC and ITV. Most importantly, this coverage translated to footfall, as museum visitor numbers increased by more than 20%.
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