• Royal navy ships
  • royal navy awards
  • Historic picture from the Naval Archives
  • 100

    STORIES
  • 114%

    INCREASE IN UNIQUE VISITORS TO THE WEBSITE
  • 90

    JOURNALISTS VISITED
  • 2.5bn

    AUDIENCE CAMPAIGN REACH

National Museum of the Royal Navy

The Royal Navy’s crucial role in the two World Wars is often overlooked. When the National Museum of the Royal Navy opened new galleries and attractions, we used the emotional power of human testimony and artefacts to tell the story of more than 100 years of Navy history for the first time. In a year that marked the centenary of the start of the First World War, we partnered with Cowes Week to echo the first shot fired at sea during WWI, with 1,000 yachts and 8,000 civilian sailors saluting the Navy. Our sensitive campaign positioned the National Museum of the Royal Navy as the home of naval heritage, reaching 2.5bn people through the coverage we secured across the national press, the BBC and ITV. Most importantly, this coverage translated to footfall, as museum visitor numbers increased by more than 20%.


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  • "Kallaway’s campaign delivered a 20% increase in visitors and enhanced our positioning as a centre of excellence - no mean feat given the crowded space around the Centenary of the Great War. Kallaway is highly creative and focused on results. Importantly, they know our sector and the sensitivities required. They’re also a pleasure to work with and I highly recommend them."

    Jane Hodgkins

    Head of Marketing, The national Museum of the Royal navy
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