INCREASE IN SALES FROM THE UK
GROWTH TO HOTELS SOCIAL MEDIA REACH
The Fellah Hotel
Launching a new hotel is never easy. Opening a new hotel in Marrakech, which has had more than its fair share of new luxury hotels in recent years, is even tougher. The vibrant, eco-friendly Fellah Hotel - with its UNESCO-Aschberg accredited arts centre – wanted to engage culturally-aware, high-net-worth British travellers. We came up with the idea of positioning the hotel as a “cultural sanctuary”, and its founder as a leader in sustainable luxury and philanthropy. To reach our target audiences we generated positive brand association through location fashion shoots for Vogue, GQ and Company, and secured Fellah features in target media including the FT, Conde Nast Traveller, global hotel design magazine Sleeper. Our campaign increased bookings from the UK by over 40% and established the Fellah as a must-visit destination for the discerning traveller.
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