INCREASE IN VISITORS
Tower Bridge Exhibition
City of London Corporation appointed Kallaway to help attract more young, cool-hunting Londoners and tourists to Tower Bridge Exhibition – the exhibition inside London’s famous landmark.
Our ongoing campaign started in 2014 launching Tower Bridge’s new glass floor resulting in a 147% increase in footfall to the Exhibition over the following six months.
This launch has been just one of the highlights in a three-year campaign that has seen us put in place a calendar of activations that are generating awareness, changing perceptions and significantly increasing footfall. Yoga, mindfulness, storytelling and even working with psychotherapists to help visitors beat their fear of heights are just some of Kallaway’s creative ideas brought to life 42m above the Thames.
Reaching beyond the Capital our UK and international travel and tourism campaign is securing stories across the country and around the world in outlets as varied as Yorkshire Post and the New York Times International. This coverage, complemented by our social media campaign with leading online influencers is ensuring tourists to London have Tower Bridge Exhibition on their itineraries.
INTERESTED IN WHAT WE CAN DO FOR YOU?
Please call 020 7221 7883 or Get In Touch