• 2016-07-20-Tower-Bridge-Yoga-R3-26
  • 100,000

    NEW VISITORS
  • 31%

    INCREASE IN VISITORS
  • 400+

    STORIES

Tower Bridge Exhibition

City of London Corporation appointed Kallaway to help attract more young, cool-hunting Londoners and tourists to Tower Bridge Exhibition – the exhibition inside London’s famous landmark.

Our ongoing campaign started in 2014 launching Tower Bridge’s new glass floor resulting in a 147% increase in footfall to the Exhibition over the following six months.  

This launch has been just one of the highlights in a three-year campaign that has seen us put in place a calendar of activations that are generating awareness, changing perceptions and significantly increasing footfall.  Yoga, mindfulness, storytelling and even working with psychotherapists to help visitors beat their fear of heights are just some of Kallaway’s creative ideas brought to life 42m above the Thames.

Reaching beyond the Capital our UK and international travel and tourism campaign is securing stories across the country and around the world in outlets as varied as Yorkshire Post and the New York Times International.  This coverage, complemented by our social media campaign with leading online influencers is ensuring tourists to London have Tower Bridge Exhibition on their itineraries.  

 

 

INTERESTED IN WHAT WE CAN DO FOR YOU?

Please call 020 7221 7883 or Get In Touch

  • Kallaway’s work has been invaluable in directly increasing our visitor figures. We have seen business at Tower Bridge grow substantially.

    I thoroughly recommend them.

    Christopher Earlie

    Head of Tower Bridge
VIEW ENDORSEMENTS

RELATED SUCCESS STORIES

  • 3--Levels-68-69-72

    The View from the Shard

    High society: Launching a new landmark attraction for London

  • Close up of the mary rose exhibtion

    Mary Rose Museum

    Opening a Tudor time capsule to the world

  • maxresdefault

    The River & Rowing Museum

    Growing audiences by taking this sporting museum international

  • Royal navy search lights

    National Museum of the Royal Navy

    A century of naval history revealed