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LONDON BRIDGE BUYS KALLAWAY FOR RETAIL STRATEGY

3 January 2019

Team London Bridge, the Business Improvement District, (BID) representing over 400 businesses in the London’s Tower Bridge area, has appointed Kallaway and Emotional Logic to develop the area’s first retail strategy, following a competitive pitch.  Katie Blake, Practice Director, will lead the team.

The area has developed significantly over a 15-year period with major developments such as London Bridge City, Shard Quarter including The Shard and the new London Bridge Station attracting major multi-nationals and bespoke brands to the neighbourhood. 

Donald Campbell, Head of Marketing and Communications, Team London Bridge BID said: “We are delighted to be working with Kallaway and Emotional Logic.  The area has grown exponentially in recent times.  Every day 50,000 people come to work here while 350,000 people travel through London Bridge station. Over 10m tourists visit the area annually. The new retail strategy will help our corporate, F&B, hospitality and leisure businesses to fully realise their potential and assist landlords in curating a captivating mix of offers for consumers. It will also help guide how we promote the area for tourism and the visitor experience when people are here.

Will Kallaway, Managing Director, Kallaway said: “We have worked around London Bridge for many years including launching The Unicorn Theatre, the UK’s first purpose built theatre for children and The View from The Shard as well as ongoing campaigns for Tower Bridge. We look forward to supporting Team London Bridge and its members in this exciting new chapter for the area.”   

Kallaway launched Team London Bridge’s new cultural strategy in 2018. 

Kallaway and Emotional Logic will be leading stakeholder consultation with major developers, leisure and culture providers as well as Network Rail during the next few months.

For information on how we help destinations become more successful, contact Will Kallaway or Katie Blake.  Email hello@kallaway.com or call + 44 (0)20 7221 7883