An energising dose of insight and news from the Kallaway team.
Keeping your author on the cultural agenda year-round
July 12th 2017
Jane Acton, Culture Director and Philippe Jeanjean, Digital Director at Kallaway spoke at the Bookseller Marketing & Publicity Conference about building a year-round book campaign. Here's their advice...Continue Reading...
Franco Grignani: Drawing Attention to an Overlooked Artist
July 5th 2017
This month is an exciting one for Italian art in London with two exhibitions dedicated to Franco Grignani, the pioneering Italian post-war graphic designer and artist – at M&L Fine Art and The Estorick Collection.Continue Reading...
Influencer Marketing: The Good, The Bad, And The Ugly
June 29th 2017
2017 is shaping up to be the year of the influencer, with success stories such as Boohoo’s 51% revenue increase – which they attribute to influencer activity - proving that influencers can deliver not just social media hype, but actual revenue increases for brands.Continue Reading...